How Absolute Pets Achieved 99% Task Completion

“We wanted to focus on customers, focus on stores, and focus on appearance. StoreForce helped us do exactly that without adding administrative burden.” – Eugene Rochoy, National Operations Manager, Absolute Pets 

Key Takeaways

• Replaced fragmented task tracking with one centralized system 

• Achieved a 99% task completion rate across nearly 200 stores 

• Reduced managerial oversight burden significantly 

• Shifted reporting from days or weeks to real-time visibility 

• Enabled scalable consistency during rapid national growth

Background 

Absolute Pets is South Africa’s largest specialist pet care retailer, operating nearly 200 stores across almost every province. 

Built on knowledgeable teams, curated product ranges, and a strong commitment to animal welfare, Absolute Pets has earned trust as a go-to destination for pet food, accessories, and healthcare products. 

As the company entered a rapid growth phase, operational clarity became mission critical. 

Scaling Lean, Autonomous Teams Without Losing Control 

Absolute Pets operates with small, highly autonomous store teams. Many locations do not follow a traditional managerial hierarchy. Associates balance compliance, reporting, store appearance, and customer service simultaneously. 

Before StoreForce, operational tasks were tracked across multiple disconnected tools. The gaps were clear: 

• No consistent visibility into who completed tasks 
• No structured deadlines tied to accountability 
• Limited engagement between stores and the support office 

Execution varied by location. Tasks could be overlooked or completed inconsistently. Leadership spent time chasing compliance instead of strengthening stores. 

Growth amplified the challenge. With new stores opening rapidly, communication and accountability needed to scale just as quickly. 

Centralized Task Management That Removed Guesswork 

StoreForce introduced a centralized Retail Operations Management system that created one clear source of truth across the network. 

The shift was not about adding more oversight. It was about creating clarity. 

With StoreForce, Absolute Pets gained: 

• Clear task allocation with defined deadlines 
• Real-time completion tracking across all stores 
• Immediate visibility for leadership to support underperforming locations 
• Knowledge resources and reporting in one platform 

Instead of burdening teams with administrative follow-up, StoreForce simplified execution. Store staff could focus on customers and store presentation, confident that priorities were visible and measurable.

99% Task Completion Across Nearly 200 Stores 

The operational transformation produced measurable results. 

After implementing StoreForce: 

• Task completion reached 99% across all stores 
• Store appearance and customer-facing standards became consistently high 
• Managerial oversight burden dropped significantly 
• Reporting moved from days or weeks to real-time visibility 

This level of consistency across nearly 200 geographically dispersed stores created a new operational baseline. 

Every store knows what to do and when to do it. Leadership can see execution instantly and issues are resolved quickly rather than discovered later. 

With reliable task execution in place, leadership time shifted from chasing compliance to strengthening operations and supporting teams. 

The system enabled: 

• Faster communication during store openings 
• Stronger engagement between stores and support office 
• Reduced friction during rapid expansion 
• High standards maintained regardless of location 

Operational excellence became a growth enabler rather than a constraint. 

In Absolute Pets’ Own Words… 

“We were on a huge growth path at the time. Stores were coming online quickly, and we needed a better way to communicate, assign tasks, and get engagement back from stores. StoreForce ticked all the boxes for what we wanted to achieve. Over time, the reporting got better and the system grew with us. We wanted to focus on customers, focus on stores, and focus on appearance. StoreForce helped us do exactly that without adding administrative burden.” – Eugene Rochoy, National Operations Manager, Absolute Pets 

Connect with StoreForce Today 

If you are scaling with lean teams and struggling to maintain consistent execution, it is time to centralize your operations. StoreForce makes task completion measurable, visible, and reliable across every location. Join leading retailers like Absolute Pets who have turned operational consistency into a competitive advantage. Book a demo today and see how 99% execution can power your next phase of growth.