How Dash In Unified Retail Operations in 6 Weeks

“StoreForce has become our operational backbone. It replaced fragmented tools with one reliable destination where every store team member can access what they need to run the business successfully.” — Jennifer Ostapiak, Dash In

Key Takeaways

• Rolled out StoreForce to all store teams in just 6 weeks with fast adoption and no major disruptions.

• Created a single destination for audits, tasks, communication, documents and peer recognition across 60+ Dash In and 6 Splash In locations

• Gained real-time visibility into audit completion, task adherence and follow-up activity, eliminating time-consuming manual tracking.

• Improved accountability and operational consistency while reducing the time spent chasing information and following up with store teams.

Background

Founded in 1926, Wills Group operates Dash In convenience stores and Splash In car washes across a growing network of locations. Known for transforming everyday errands into more rewarding experiences, the organization places a strong emphasis on operational excellence, team engagement, and delivering a consistent guest experience.

As Dash In continued to expand, leadership faced a growing challenge. Existing systems for audits, communication, and operational follow-up were fragmented, creating inefficiencies and limiting visibility across the business. The organization needed a modern platform that could unify store operations while supporting future growth.

That search led them to StoreForce, known internally as “TeamCentral”.

Dash In Unified Audits, Tasks, Communication and Documents Into One Platform

Before StoreForce, Dash In teams were working across disconnected systems. Audits were cumbersome to create and track, follow-up tasks required significant manual effort, and the retirement of a company-wide communication platform created new challenges around visibility and accountability.

The organization reached a point where managing operations through separate tools was no longer sustainable.

StoreForce solved these challenges by bringing auditing, task management, communication, document storage and operational follow-up into a single software platform.

Instead of navigating multiple systems throughout the day, store teams now begin each shift with one source of truth. Managers can quickly access operational standards, complete assigned tasks, review audits, and communicate with leadership without switching between platforms.

The result has been stronger alignment across the organization and a more consistent operating model across every location.

Real-Time Visibility Eliminated Manual Follow-Up and Improved Accountability

One of the biggest operational improvements came from the visibility StoreForce provided.

Dash In can now track audit completion rates, task adherence, follow-up status, notes, and store visit activity in real time. Information that was once difficult to gather is now immediately available to store leaders and corporate teams.

Automatic reminders have also removed much of the manual effort previously required to keep stores on track.

Rather than spending valuable time chasing updates and following up on incomplete tasks, leaders can focus on coaching, execution, and improving store performance.

The increased visibility has strengthened accountability throughout the organization while helping teams resolve issues faster and execute more consistently.

A Six-Week Rollout Created Fast Adoption Across the Organization

As the lead for the StoreForce rollout, Jennifer and her team took a deliberate "crawl, walk, run" approach to adoption.

The platform was introduced first to Store Managers, followed by Assistant Managers and Supervisors, before ultimately expanding to store team members. Today, the organization is extending StoreForce into its corporate teams as part of a broader vision to create a company-wide operational hub.

Despite the scale of the rollout, implementation was completed in approximately six weeks with no major disruptions.

The combination of intuitive functionality, strong training resources, and responsive support helped accelerate adoption and allowed teams to begin realizing value almost immediately.

Knowledgebase and Communities Helped Preserve Culture While Supporting Growth

As Dash In continues to grow, maintaining its guest-focused culture remains a priority.

StoreForce's Knowledgebase and Communities features have played a major role in supporting that goal.

The Knowledgebase gives every team member easy access to operational standards, procedures, and best practices, helping ensure a consistent guest experience across all locations.

Communities has created a space where team members can connect, share successes, and recognize one another, helping preserve the close-knit culture that has defined Dash In even as the company expands.

Together, these tools have strengthened both operational execution and team engagement across the organization.

In Dash In’s Own Words...

“If you're tired of fragmented tools, clunky auditing systems and scattered communication, StoreForce is the platform that finally brings everything together. The system is intuitive, store teams actually adopt it, and the StoreForce team delivers results.

What impressed us most was the partnership. Throughout implementation, the StoreForce team was responsive, supportive, knowledgeable, and focused on helping us succeed. The rollout was smooth, adoption was fast, and the visibility, accountability, and team engagement we've gained have been game-changing.

StoreForce has become the foundation of how we operate today, and as we continue to grow, we know the value of the platform will only continue to increase.” — Jennifer Ostapiak, Dash In

Connect With StoreForce Today

If you want the same visibility, accountability and operational consistency that Dash In achieved, it's time to see StoreForce in action. Whether you're managing disconnected systems, struggling with audit follow-up, or looking for a better way to engage store teams, StoreForce gives you a single destination to run your business more effectively. Join leading retailers using StoreForce to simplify operations, improve execution, and strengthen team performance across every location. Book a demo today and see what one connected platform can do for your business.