How Tom Tailor Built A Real-Time Retail Performance Culture

“One of the other key advantages that StoreForce offers when compared to the other options we considered is that it’s an all-in-one solution, easy to use and very well tested by successful retailers. We were keen to reduce the multiple touchpoints for our retail teams, freeing them up to focus on the customer experience.” - Alexander Mahler, Head of Retail Operations, Tom Tailor

Key takeaways

• StoreForce gave Tom Tailor real-time visibility into store performance across more than 400 locations.

• Store managers can monitor KPIs including conversion, units per transaction and average transaction value with updates every 30 minutes.

• The retailer replaced manual reporting processes with a single platform that combines scheduling, performance analytics, reporting, and communication.

• StoreForce helped create a fact-based performance culture built around data rather than assumptions.

Background

Founded in Germany in the 1960s, Tom Tailor has grown into an international fashion and lifestyle brand with operations spanning 35 countries. Through more than 400 mono-label stores and a network of wholesale partners, the company serves customers across Europe with collections covering menswear, womenswear, childrenswear, and home products.

As the business expanded, leadership recognized that traditional reporting methods were no longer providing the speed or visibility required to compete in an increasingly challenging retail environment. Store performance data was often reviewed at a daily level, limiting the ability of managers to react quickly and capitalize on emerging opportunities.

To support stronger store execution and improve visibility into performance, Tom Tailor partnered with StoreForce to create a more connected and data-driven approach to retail operations.

Real-time visibility replaced hindsight with action

Before StoreForce, Tom Tailor relied on manual processes to track and report key performance metrics. Store leaders often reviewed performance after opportunities had already passed, making it difficult to influence outcomes while business was happening.

StoreForce changed that dynamic by providing real-time access to critical store metrics, including conversion, units per transaction, average transaction value, and labor performance.

With data refreshing every 30 minutes, managers gained the ability to identify trends, adjust priorities, and respond to opportunities throughout the day rather than waiting until the next reporting cycle.

This shift helped transform performance management from a retrospective exercise into a proactive part of daily store operations.

One platform replaced multiple systems and disconnected processes

When evaluating workforce management solutions, Tom Tailor wanted more than a scheduling tool.

The retailer needed a single platform capable of combining workforce planning, performance analytics, reporting, communication, and business intelligence in one place.

StoreForce delivered exactly that.

By consolidating multiple touchpoints into a single system, managers gained easier access to the information they needed while reducing administrative complexity. Teams spent less time gathering information and more time focusing on customers and store execution.

The result was a simpler and more connected experience for both store teams and field leadership.

A fact-based performance culture increased engagement and accountability

One of the most impactful outcomes of the rollout was the cultural shift it created across the organization.

Historically, performance conversations often relied on observations, assumptions, or incomplete information. StoreForce provided managers with clear and consistent data, helping create greater confidence in decision-making and performance discussions.

Rather than receiving information from above, managers gained direct ownership of their results through visibility into real-time performance metrics.

As teams began using data more frequently, engagement increased and performance discussions became more objective, actionable, and productive.

The platform helped establish a culture where store teams could see the direct relationship between their actions and business outcomes.

Store communication became faster and more connected

Beyond workforce management and analytics, StoreForce also became an important communication tool for Tom Tailor.

The platform enabled stores to share ideas, best practices, insights, and operational knowledge across the organization, creating a more connected retail network.

By bringing communication into the same platform used for scheduling and performance management, teams were able to collaborate more effectively while reducing the need for additional tools and processes.

Increased sales validated the investment

The operational and cultural improvements generated by StoreForce translated into measurable business results.

Since implementing the platform, Tom Tailor has achieved growth in overall sales while also increasing average transaction value. Leadership attributes much of this success to the combination of better visibility, stronger decision-making, improved engagement, and a greater ability to respond to opportunities in real time.

The results have been strong enough to support continued expansion of the platform beyond Germany and into additional markets.

In Tom Tailor’s own words…

“We were looking for more than a scheduling solution. We needed a platform that could bring workforce planning, business intelligence, reporting, communication, and performance management together in one place. StoreForce gave us that complete package.

Today, our managers have access to real-time information about store performance, labor, conversion, and sales, allowing them to react quickly and make better decisions throughout the day. Instead of relying on assumptions or waiting for end-of-day reporting, our teams have the visibility they need to act on opportunities while they still exist.

Just as importantly, StoreForce helped us create a fact-based performance culture. Our managers understand the data, take ownership of their results, and are actively engaged in improving performance. The platform has become a valuable tool not only for reporting and scheduling, but also for communication, collaboration, and continuous improvement.

I would recommend StoreForce to any customer-focused retailer looking to strengthen store performance and build a more successful brick-and-mortar business. The results we've achieved so far have been excellent, and we're still only scratching the surface of what's possible.” - Alexander Mahler, Head of Retail Operations, Tom Tailor

Connect with StoreForce today

If you want the same real-time visibility, stronger performance culture, and sales growth that Tom Tailor achieved, it's time to see StoreForce in action. Whether you're looking to improve decision-making, connect workforce planning to store performance, or give managers better tools to act on opportunities as they happen, StoreForce helps retailers turn data into results. Book a demo today and discover how real-time retail intelligence can transform your stores.