Cubitts Boosted Conversion and Powered Global Growth

“StoreForce allows us to think about what is possible. It is not just about what the KPIs are. It is about where the opportunities are and how big we can go.” – Katie Dolby, Managing Director at Cubitts 

Key Takeaways 

• Improved conversion by staffing peak hours with precision 

• Saw measurable scheduling improvements quickly after launch 

• Replaced paper scheduling with data-driven workforce planning 

• Gained full visibility into traffic, labor, and performance metrics 

• Supported international expansion with confidence and compliance 

Background 

Cubitts is a modern spectacle maker known for handcrafted frames, minimalist design, and a growing retail presence across the UK and internationally. What began as a single workshop in King’s Cross has expanded into a multi-store operation navigating growth, new markets, and evolving labor requirements. 

As Cubitts scaled, maintaining customer experience while protecting margin became more complex. Paper-based scheduling and fragmented data limited the team’s ability to align staffing with traffic trends or evaluate performance consistently across stores. 

To bring precision to scheduling and gain real-time operational visibility, Cubitts partnered with StoreForce. 

Peak Hour Precision Improved Conversion 

Conversion was one of the first measurable areas of impact. With StoreForce, Cubitts gained visibility into peak traffic windows and aligned staffing accordingly. 

Instead of distributing labor evenly throughout the day, store leaders could schedule associates strategically during high-traffic periods. This ensured full team availability when customer demand was highest, directly improving the ability to convert traffic into sales. 

By connecting traffic data with labor planning, Cubitts strengthened both service levels and revenue performance without overextending payroll. 

Rapid Scheduling Gains Replaced Paper Processes 

Before StoreForce, scheduling was completed on paper. That approach limited insight into traffic patterns and created inefficiencies when adjusting shifts. 

After implementation, the team quickly began scheduling the right people at the right times based on verified data. Early improvements were visible in operational alignment, even before harder KPI metrics fully reflected the change. 

As store managers became familiar with the system, adoption accelerated and measurable results followed. The shift from manual scheduling to electronic, data-driven planning created a stronger foundation for consistency across locations. 

Data Visibility Supported Smarter Growth 

StoreForce consolidated labor, traffic, and performance data into one platform, giving leadership clearer insight into what was working and where opportunities existed. 

This visibility became especially valuable as Cubitts expanded. Since implementing StoreForce, the brand has opened four additional stores and expanded into a new international market. 

With varying labor laws and scheduling rules across regions, having a centralized workforce management platform simplified compliance and supported consistent operational standards. 

The ability to replicate successful scheduling patterns and monitor KPIs in real time provided confidence as the brand evolved from a national retailer to a global one. 

In Cubitts’ Own Words… 

“I would definitely say conversion has improved because it has allowed us to schedule people during our peak hours and have all of our team available when our customers need them the most. Since implementing StoreForce, we have opened four more stores and another store in a different country. It has given us more data to understand what is going well and what is not and where the opportunities are.” – Katie Dolby, Managing Director at Cubitts 

Connect with StoreForce Today

If you want the same conversion lift, scheduling precision, and growth confidence that Cubitts achieved, it is time to see StoreForce in action. Whether you are replacing manual scheduling, aligning staffing with traffic trends, or expanding into new markets, StoreForce gives you the tools to scale without sacrificing performance. Join leading retailers using StoreForce to improve visibility, protect margin, and strengthen execution across every store. Book a demo today and see how data-driven scheduling can power your growth.