How Dr. Martens Keeps Store Teams Engaged, Informed and Connected

“StoreForce is constantly used and store managers feel that it is vital to their operations. It's the dashboard on the shop floor, it's a coaching tool, and it's how teams understand performance, identify opportunities and improve in the moment.” - Josh Coleman, Retail Lead for DTC Acceleration Initiatives, Dr. Martens

Key takeaways

• StoreForce gives store teams across more than 140 Dr. Martens locations greater visibility into their own performance and store results.

• Managers use real-time performance insights to coach teams, identify opportunities, and support improvement throughout the day.

• StoreForce champions and in-person training helped drive strong adoption and long-term engagement across multiple markets.

• Automated scheduling gives managers more time to focus on coaching, developing teams, and serving customers.

• StoreForce has become part of everyday store operations, helping teams stay informed, aligned, and connected to performance.

Background

Dr. Martens is one of the world's most iconic footwear brands, operating more than 140 stores globally and serving customers across generations of culture, music, fashion, and self-expression.

As the business expanded internationally and accelerated its direct-to-consumer strategy, Dr. Martens needed to ensure its growing store teams had the tools, information, and support required to succeed.

Workforce planning, scheduling, reporting, and performance tracking relied on multiple systems and manual processes. This not only created inefficiencies, but made it more difficult for store teams to consistently understand performance, identify opportunities, and connect their daily actions to business results.

Dr. Martens partnered with StoreForce to create a more consistent approach to workforce management while giving store teams greater visibility, stronger coaching, and the information they needed to improve performance every day.

Giving Store Teams Greater Visibility Into Their Performance

For Dr. Martens, StoreForce has become much more than a workforce management platform.

Today, it serves as a daily performance dashboard on the shop floor, giving managers and store teams immediate visibility into how their store is performing, where opportunities exist, and what they can do to improve.

Instead of performance information being limited to leadership reports or retrospective conversations, teams can engage with results throughout the day.

That visibility helps employees better understand the connection between their work and store performance, while giving managers a consistent foundation for conversations around opportunities, priorities, and improvement.

StoreForce has become embedded in everyday operations as a tool that keeps teams informed, focused, and connected to the performance of their store.

Real-Time Insights Created More Opportunities for Coaching and Development

Greater visibility has also changed how Dr. Martens managers support their teams.

StoreForce gives managers access to real-time performance information they can use to identify opportunities and have more focused coaching conversations throughout the day.

Rather than spending as much time manually compiling reports, analyzing data, or building schedules, managers can focus more of their attention on their teams and customers.

Performance can be discussed while opportunities are still actionable, giving employees clearer feedback and helping teams understand where they are succeeding and where they can improve.

StoreForce also supports weekly business reviews, planning sessions, training, and performance discussions, helping create a consistent approach to coaching and continuous improvement across markets.

A Rollout Built Around Engagement, Training, and Local Ownership

Dr. Martens recognized early that technology only creates value when teams understand it, trust it, and make it part of how they work.

Rather than treating implementation as simply a software rollout, the business focused heavily on employee adoption and engagement.

StoreForce champions were appointed across markets to provide local support, answer questions, share best practices, and help teams get more value from the platform.

Dr. Martens and StoreForce also delivered in-person training throughout European markets, helping managers understand not only how to use the technology, but why it mattered to their stores and teams.

This emphasis on training and local ownership helped StoreForce become a fundamental part of store operations. Instead of being another system employees were expected to use, it became a tool managers and teams relied on throughout their working day.

Connecting Employees to Store Performance Helped Drive Better Results

Employee engagement at Dr. Martens is closely connected to giving teams the information and support they need to succeed.

With greater visibility into performance, employees can better understand how the store is performing, where opportunities exist, and how their work contributes to improving results.

Managers can use those same insights to coach more effectively, share best practices, and focus teams on the areas where they can have the greatest impact.

At the same time, automated scheduling and workforce planning have reduced administrative work and helped ensure the right people are available when customer demand is highest.

Together, these capabilities have helped Dr. Martens improve conversion, productivity, labor efficiency, and store execution while creating a more informed and performance-focused store environment.

Keeping Teams Engaged as Dr. Martens Continues to Grow

As Dr. Martens continues to expand globally, StoreForce remains an important part of how the business keeps teams aligned around performance.

The platform is used across store visits, team meetings, training sessions, commercial reviews, and everyday shop-floor operations, creating a shared view of performance across different levels of the organization.

Regular business reviews, ongoing collaboration, and continuous feedback also help Dr. Martens evolve how StoreForce is used as the needs of its teams and stores change.

The result is a platform that doesn't simply help Dr. Martens manage its workforce. It gives store teams greater visibility into their performance, gives managers better tools for coaching and development, and helps employees understand where they can make a difference.

In Dr. Martens’ own words…

“StoreForce has become a fundamental part of how we operate our stores. It's constantly used across the business, from the shop floor to leadership teams, helping us understand performance, identify opportunities, and make improvements in real time.

The rollout was critical to our success. By investing in training, creating StoreForce champions across our markets, and making the platform part of everyday operations, we achieved strong adoption and long-term engagement.

StoreForce has helped us create greater consistency across our stores, improve workforce planning, support stronger conversion, and make better decisions through real-time visibility into performance.

I would absolutely recommend StoreForce to other retailers. The team understands retail, takes feedback seriously, and works closely with us to find solutions. Through regular business reviews, ongoing collaboration, and a shared focus on continuous improvement, we've built a partnership that helps us improve performance today while preparing the business for future growth.” - Barry Loughran, EMEA Retail Operations Manager and Josh Coleman, Retail Lead for DTC Acceleration Initiatives

Connect with StoreForce today

If you want to give store teams greater visibility into their performance while creating more opportunities for coaching, development, and engagement, it's time to see StoreForce in action.

StoreForce gives frontline teams the information they need to understand performance, identify opportunities, and improve throughout the day, while giving managers more time and better insights to support their people.

Join leading retailers like Dr. Martens using StoreForce to keep store teams informed, aligned, and connected to performance. Book a demo today and see how better employee engagement can help drive better store results.