How Fabletics Boosts Real-Time Visibility and Peak Coverage

“We’ve been with StoreForce since 2018 when we had 18 stores and now we’re at over 100. We’ve grown with StoreForce, and gone are the days of guessing.” – Katherine Dela Cruz, Vice President of Retail Operations and Training at Fabletics 

Key Takeaways

• Real-time visibility eliminated guesswork across sales and labor 

• Peak coverage scheduling directly supported revenue growth 

• Membership performance improved alongside sales metrics 

• Labor percentage became a focused, manageable KPI 

• One centralized tool aligned a growing fleet of 100 plus stores

Background 

Fabletics is a global activewear retailer known for stylish performance apparel and a membership-based business model that drives recurring revenue. With more than 100 brick-and-mortar locations worldwide, scaling operations requires precision across people, performance, and process. 

As the retail fleet expanded, legacy scheduling tools and fragmented processes no longer supported the speed and clarity needed to maintain performance standards. Leadership needed a centralized platform that would empower store managers, protect labor efficiency, and support continued growth. 

Fabletics partnered with StoreForce to align scheduling, performance metrics, and operational tools into one streamlined system. 

Real-Time Visibility Drove Immediate Accountability 

One of the most impactful changes was real-time KPI visibility. Instead of waiting for delayed reports, store leaders could instantly see whether they were hitting targets across sales, peak coverage, labor percentage, and conversion. 

The visual dashboards created clarity. Performance was transparent, measurable, and actionable. This visibility reduced ambiguity and empowered leaders to make adjustments in the moment rather than after the fact. 

Sales performance improved alongside membership results, which are central to the Fabletics model. By aligning staffing to traffic and monitoring daily KPIs, stores strengthened both top-line revenue and recurring membership growth. 

Peak Coverage Scheduling Elevated Store Performance 

Scheduling moved from manual spreadsheets to a data-driven model focused on peak coverage. With insight into traffic patterns and available capacity, store leaders could place the right people in the right roles during the highest opportunity windows. 

This shift: 

• Increased peak coverage percentage 
• Improved conversion and reduced missed opportunities 
• Strengthened labor allocation during high-traffic periods 
• Gave leaders confidence in staffing decisions 

The empowerment factor was significant. Managers were equipped with the reporting and data needed to run their stores like business owners. Rather than relying on instinct, they had measurable insights to guide decisions. 

One Tool Created Alignment Across a Growing Fleet 

As Fabletics expanded its footprint, maintaining consistency became more complex. Processes that worked for a smaller fleet did not scale efficiently across 100 plus stores. 

StoreForce provided one centralized platform for scheduling, reporting, store visits, task management, and even visual merchandising collaboration through photo uploads. 

Regional leaders could conduct store visits using built-in tools, track quarterly and monthly progress, and ensure execution standards were consistent. Visual teams used photo uploads to review floor sets and provide feedback directly within the system. 

This single source of truth kept everyone aligned, reduced tool overload, and made onboarding new stores simpler. 

In Fabletics’ Own Words… 

“Scheduling went from zero to one hundred with StoreForce. We have seen increases in sales, impacts to our membership model, and improvements in labor percentage. The dashboards empower our leaders because they can see the business in real time. We love StoreForce. It feels like our brand, and it truly feels like we are part of each other’s team.” – Taylor Searing, Regional Director Southern California at Fabletics

Connect with StoreForce Today 

If you want the same real-time visibility, peak coverage precision, and scalable alignment that Fabletics achieved, it is time to see StoreForce in action. Whether you are managing a membership model, expanding your retail fleet, or working to improve labor efficiency, StoreForce gives you the tools to operate with clarity and confidence. Join leading retailers using StoreForce to strengthen execution and power performance across every location. Book a demo today and see what real-time retail visibility can do for your business.