StoreForce Unifies 900 Poundland and Dealz Stores

“StoreForce gave us the best opportunity to sunset aging systems and to consolidate the experience for our store teams in the most meaningful way.” - Austin Cooke, Retail and Transformation Director, Poundland and Dealz

Key Takeaways

• StoreForce replaced multiple legacy systems with one unified platform for communications, tasks, dashboards, and store visits 

• Personalized dashboards eliminated email overload and ensured every role sees only what matters, when it matters 

• Area Managers gained real time visibility across 15 to 20 stores, improving execution consistency chain wide 

• Store visits evolved from compliance checklists to structured coaching conversations that build future leaders 

Background 

When it comes to delivering value, Poundland has built its reputation on it. From its first store in 1990 to nearly 900 locations across the UK and Republic of Ireland, the business has remained focused on giving customers amazing value every day. In Ireland and other international markets, that same promise is delivered under the Dealz brand - offering a consistent experience adapted for local customers.

With more than 18,000 colleagues serving over seven million customers each week across both brands, clarity and consistency at store level are non-negotiable.

As the business expanded across regions and banners, systems multiplied. Communication tools, task management platforms, and audit processes lived in different places. Leadership wanted one unified platform that could replace aging systems and create a single, aligned experience for store teams—regardless of whether they operated under Poundland or Dealz.

That vision led Poundland to partner with StoreForce Operations. The objective was clear: create value at every level of the business by consolidating tools, aligning teams, and building a single version of the truth.

Total Alignment Across 900 Stores 

Within the first year, StoreForce replaced several outdated platforms. What once required multiple systems now lives in one unified environment for communications, tasks, dashboards, and store visits. 

A clear example is the evolution of the traditional “Meeting in a Box” campaign launch process. Instead of sending large documents and lengthy email chains, Poundland and Dealz now use personalized dashboards tailored by location, role, and user. 

For each key event, store teams log into a focused dashboard built specifically for that initiative. They see themed videos from senior leaders, clear priorities for the day, and tasks broken into detailed subtasks covering signing, set ups, and product placement. 

Area Managers, each responsible for 15 to 20 stores, monitor progress in real time. Submitted photos are reviewed and validated, resulting in a new level of chain wide consistency. 

Campaign Launches Reimagined: From Email Overload to Precision Execution

With StoreForce, communication is no longer buried in inboxes. It lives in curated dashboards that deliver exactly what each role needs, exactly when they need it. 

Initiatives such as The Champions Club, Santa’s Stars, and Covid related messaging were launched through dashboards, news articles, and structured tasks. Leadership recorded videos to share vision, highlight best practices, and celebrate success. 

The result has been a dramatic reduction in day to day store emails and the creation of a true one stop shop for retail operations. In just year one, the business moved closer to its goal of embedding strategy directly into daily execution.

Store Visits That Build Leaders, Not Just Scorecards 

The impact extends beyond communications. StoreForce brought new structure and consistency to store visits. 

Leadership scripted clear standards for Area and Store Teams, ensuring every visit reinforces expectations. Questions within visit forms link directly to supporting resources, turning each conversation into a coaching moment. 

As a result, store visits now prioritize team building and leadership development. Coaching has become more intentional. Performance discussions are grounded in shared data. Consistency across the fleet has strengthened. 

In Poundland and Dealz Own Words… 

“StoreForce has unified the way we communicate and execute. From campaign launches to store visits, we now operate with clarity and consistency. Our leaders are aligned, our teams are engaged, and our customers are feeling the difference. We set out to create value at every level of the business, and that is exactly what we are seeing. This is just the beginning of what we can achieve together.” - Russ Curtis, Head of Retail Excellence, Poundland and Dealz

Connect with StoreForce Today 

If you want the same visibility, alignment, and operational consistency that Poundland and Dealz stores have achieved, it is time to see StoreForce in action. Whether you are managing disconnected systems, inconsistent execution, or communication overload, StoreForce gives you the tools to bring your teams together around one clear version of the truth. Join leading retailers using StoreForce to take control of their operations and unlock measurable value across every store. Book a demo today and see what unified execution can deliver for your business.