How The Body Shop's Data Transformed Retail Decision-Making

“I feel within retail you are not equipped for success if you do not have StoreForce.” – Kevin Rogers, Director of Retail Operations at The Body Shop 

Key Takeaways

• Improved trend analysis and seasonal hiring forecasts 

• Reclaimed hours previously spent manually crunching labor data 

• Validated 90 percent peak coverage through side-by-side KPI testing 

• Empowered stores to trust data over instinct 

• Shifted leadership mindset from reporting KPIs to expanding performance potential 

Background 

The Body Shop operates a global retail footprint built on ethical sourcing, strong brand values, and high-touch customer engagement. As Director of Retail Operations, Kevin Rogers has seen firsthand how workforce strategy directly impacts performance across stores. 

As traffic patterns, seasonal hiring needs, and sales drivers became more complex, manual analysis and spreadsheet-based forecasting began consuming valuable leadership time. Store teams also relied heavily on personal instinct when building schedules, sometimes challenging system recommendations. 

To support smarter forecasting and stronger execution, The Body Shop partnered with StoreForce to bring predictive insights and peak coverage discipline into daily operations. 

Predictive Insights Replaced Manual Number Crunching 

Before implementing StoreForce, forecasting seasonal hiring needs and analyzing trends required hours of manual data review. Leadership spent significant time calculating availability, projecting staffing requirements, and evaluating historical performance patterns. 

With StoreForce, trend analysis and forecasting tools consolidated these data points into one system. Seasonal hiring projections could now be informed by real-time availability, historical traffic, and performance data. 

This shift delivered two immediate benefits: 

• More accurate forecasting for seasonal hires 
• Significant time savings for retail leadership 

By removing the need to spend hours in a room manually analyzing numbers, Kevin and his team were able to redirect focus toward strategic priorities and operational development. 

90% Peak Coverage Proved the System Outperforms Instinct 

One of the most powerful validation moments came when store leaders tested their own scheduling instincts against StoreForce recommendations. 

Stores that believed they could outperform the system were challenged to run a controlled comparison. For two weeks, they scheduled based on personal judgment. For the following two weeks, they committed fully to StoreForce recommendations and targeted 90 percent peak coverage. 

The KPI comparisons consistently favored the StoreForce-driven schedules. No test instance demonstrated that instinct outperformed the system’s data-informed approach. 

This measurable proof shifted store-level confidence toward trusting peak coverage targets and structured scheduling guidance. Instead of debating the data, teams began embracing it.

From Tracking KPIs to Expanding Possibility 

Beyond reporting and scheduling precision, StoreForce changed how leadership thought about growth. Rather than focusing solely on current KPI performance, teams began asking how far they could push results. 

Access to clear dashboards and performance comparisons allowed leaders to explore questions such as: 

• What happens if peak coverage consistently hits 90 percent? 
• How much incremental growth is possible with better alignment? 
• Where can staffing precision unlock additional sales? 

This mindset shift moved conversations beyond maintaining performance to actively expanding it. 

In The Body Shop’s Own Words… 

“StoreForce allows us to think about what is possible. It is not just about what the KPIs are. It is about how big is big and where we can go next. The sky is the limit with StoreForce. It has taken hours of manual analysis off my plate, improved how we forecast seasonal hiring, and proven through testing that the system’s recommendations outperform instinct.” – Kevin Rogers, Director of Retail Operations at The Body Shop 

Connect with StoreForce Today 

If you want the same forecasting precision, peak coverage discipline, and performance mindset that The Body Shop achieved, it is time to see StoreForce in action. Whether you are analyzing trends, planning seasonal hires, or challenging stores to hit higher coverage targets, StoreForce gives you the tools to connect labor decisions directly to results. Join leading retailers using StoreForce to strengthen scheduling accuracy and unlock new levels of growth. Book a demo today and see how data-driven workforce planning can elevate your business.