Bell Improved Conversion by 9% In Just 3 Months With StoreForce

“The real challenge when managing 3,500 people is to build trust in the tool. Because if you can build trust in the tool, you know people will use it efficiently.” - Ivano Pirro, VP of Corporate Stores, Bell 

Key Takeaways

• Conversion increased by up to 9% within three months of adopting StoreForce 

• Labor inefficiencies reduced by 2.5%, creating measurable cost savings 

• Automated Autogen scheduling improved overtime control and employee satisfaction 

• Real-time KPI visibility aligned staffing with peak traffic across 500 stores 

• Built trust in workforce tools across 3,500 employees, accelerating adoption and consistency nationwide 

Background 

Bell Canada is one of Canada’s leading telecommunications retailers, operating more than 500 corporate stores nationwide and employing approximately 3,500 team members. Delivering exceptional customer experiences at that scale requires precision in staffing, strong operational alignment, and clear visibility into performance. 

As labor complexity increased, Bell partnered with StoreForce to modernize scheduling, strengthen trust in workforce tools, and connect labor decisions directly to conversion results.

9% Conversion Growth in Just Three Months 

Within three months of implementing StoreForce, Bell improved in-store conversion by up to 9%. 

The shift was rooted in real-time KPI visibility and tighter alignment between staffing and peak traffic. Instead of relying on static schedules or delayed reporting, store leaders gained live insight into performance and could adjust coverage accordingly. 

By aligning labor hours to demand across all 500 locations, Bell ensured the right people were on the floor at the right times. The result was immediate impact on sales performance without increasing overall labor spend. 

2.5% Reduction in Labor Inefficiencies Without Sacrificing Service 

Through Autogen scheduling and automation, Bell reduced labor inefficiencies by 2.5%, creating measurable cost savings while maintaining high service standards. 

Autogen simplified workforce planning by automatically aligning schedules to traffic patterns and business needs. Overtime was better controlled, and managers spent less time manually adjusting schedules. 

The impact went beyond cost control. Employees benefited from clearer schedules and improved predictability, strengthening engagement across the organization. 

One Platform, 500 Stores, Total Operational Alignment 

StoreForce became a unified source of truth across Bell’s retail network. Store managers, regional leaders, and head office teams worked from the same real-time data, eliminating silos and driving consistent execution. 

Automation supported decision making, but leaders retained the flexibility to apply human judgment where needed. This balance between technology and people was central to Bell’s success. 

In Bell’s Own Words… 

“StoreForce gave us visibility we did not have before. It created trust in the data, confidence in the schedules, and alignment across every level of the organization. When you operate 500 stores and manage 3,500 people, you need clarity and consistency. StoreForce delivered both. We saw improvements in conversion, efficiency, and employee satisfaction in a very short period of time. It has changed how we manage our business.” - Ivano Pirro, VP of Corporate Stores, Bell

Connect with StoreForce today 

If you want the same visibility, cost control, and conversion growth that Bell achieved, it’s time to see StoreForce in action. Whether you are managing hundreds of locations or scaling a growing fleet, StoreForce gives you the tools to take control of labor planning and connect scheduling directly to performance. 

Join leading retailers who are improving conversion, reducing inefficiencies, and strengthening store execution with StoreForce. Book a demo today and see what smarter scheduling can deliver for your business.