Knix Increases Comp Sales by 17% with Scheduling, KPI Insights

“Make peak, make your week. Once we aligned our best people to our best hours, everything changed.” - Kevin Rogers, Director of Retail, Knix

Key Takeaways

• Nearly 50 percent of Knix’s weekly sales happen in just 20 peak hours. 

• Peak coverage improved from 60 to 70 percent up to a consistent 90 percent across stores. 

• Comp sales increased 17 percent in the first six to eight months after rollout. 

• Every retail employee earned a bonus in the most recent cycle, fueled by stronger KPI performance.

Background 

Knix is a Canadian intimate apparel and lifestyle brand known for leakproof underwear, wire-free bras, and an inclusive approach to fit and comfort. As the business expanded from e-commerce into brick-and-mortar retail, store execution became central to delivering the education-led, service-heavy experience customers expect. 

Fittings, guided selling, and confidence-building conversations require the right associate at the right time. As Knix grew its North American footprint, leadership recognized that scheduling precision would directly impact conversion, average order value, and long-term loyalty. 

We spoke with Kevin Rogers, Director of Retail and a 20 plus year retail operations veteran, about how Knix rebuilt store coverage and performance after implementing StoreForce.

From 60% to 90% Peak Coverage: The Simple Shift That Drove 17% Comp Growth 

Before StoreForce, Knix used a catch all approach to scheduling. Most stores staffed heavily across all hours to ensure coverage. While the intention was to protect service, labor was not tightly aligned to actual customer demand. 

The result was higher payroll spend and missed opportunities during true peak moments. Associates felt stretched during rushes, conversations were rushed, and despite healthy promotional traffic, comp sales were trending negative. 

Rogers had seen this pattern before. The issue was not total labor hours. It was when and where those hours were deployed. 

Like many specialty retailers, Knix followed the 50/20 rule: 50 percent of weekly sales happen in 20 hours. When Rogers uploaded legacy schedules into StoreForce, he discovered peak coverage was sitting between 60 and 70 percent. 

That gap became the opportunity. 

By targeting 90 percent peak coverage and consistently scheduling to that standard, Knix aligned labor to the hours that mattered most. Within the first six to eight months, comp sales increased 17 percent. 

Putting Top Performers on Peak: Where Conversion and AOV Took Off 

Reaching 90 percent peak coverage was only the first step. 

Next, Knix ensured its highest performing associates were scheduled during peak segments. StoreForce provided visibility into exactly when those segments occurred by location, allowing managers to place experienced team members where service intensity was highest. 

For a brand built on fittings and education, this was critical. When the strongest sellers were present during peak demand, conversion rates improved and average order value increased. Associates had the right amount of time to guide customers through product education without feeling rushed. 

This shift also supported Knix’s bonus structure. With clearer visibility into peak hours and traffic patterns, associates could focus their energy where it mattered most. KPI performance became more consistent, bonus attainment increased, and engagement improved across the fleet. In the most recent cycle, every retail employee received a bonus. 

Real-Time Visibility Turned Traffic Challenges Into a +5% Year 

Traffic patterns vary widely across Knix’s store formats. Mall locations follow predictable evening and weekend rhythms. Outlet stores operate on unique calendars. Street-front stores experience greater variability. 

StoreForce provided real-time visibility into these patterns, allowing managers to adjust labor assignments as traffic unfolded throughout the day. Leaders could see the impact of scheduling decisions immediately, building confidence and accelerating decision-making. 

When opening new stores, Knix paired them with sister stores that had similar traffic profiles until enough data was collected. This created predictability from day one. 

Knix delivered plus 5 percent comp sales. Key KPIs continued to grow compared to the previous year, including during the holiday period. 

In Knix’s Own Words… 

“The support and insights from the StoreForce team have been incredible. They’ve helped us think strategically about how to connect scheduling, performance, and recognition in a way that fits Knix.” - Kevin Rogers, Director of Retail, Knix 

Connect with StoreForce Today 

If you want the same visibility, comp growth, and engagement gains Knix achieved, it is time to see StoreForce in action. Whether you are facing negative comps, traffic declines, or inconsistent execution across locations, StoreForce gives you the tools to take control of your labor strategy in real time. Join leading retailers using StoreForce to unlock peak performance and build stronger store teams. Book a demo today and see what peak coverage can do for your business.