How StoreForce Powered a 5.72% Sales Lift for LUSH

“It was important to us that we had a system that helped us schedule to traffic trends, gave us access to reporting and data, and still gave managers the ability to create a schedule that was right for their shops.” – Courtney Rosenberger, Labor Manager North America at LUSH 

Key Takeaways 

• Stores using StoreForce outperformed comparison locations with a 5.72 percent sales lift 

• Managers gained access to traffic-driven scheduling and actionable reporting 

• Corporate culture of store-level decision-making was strengthened with better data 

• Teams minimized time spent off the sales floor by tracking and assigning tasks effectively 

• Labor visibility improved alignment between hours used and sales performance 

Background 

LUSH is a specialty cosmetics retailer known for ethically sourced ingredients, handmade products, and immersive in-store experiences. As store count and sales volume increased across North America, the talent management team recognized that legacy scheduling methods would not support continued growth. 

Store leaders at LUSH are empowered to make decisions at the shop level. Any workforce management solution had to preserve that autonomy while delivering stronger visibility into traffic patterns, labor usage, and performance outcomes. 

To support growth and maintain a consistent customer experience, LUSH partnered with StoreForce to modernize its workforce management strategy. 

Traffic-Driven Scheduling Delivered a 5.72 Percent Sales Lift 

LUSH needed granular traffic data to inform staffing decisions and ensure consistent service during both peak and slower periods. Without this insight, schedules were built without clear alignment to real-time demand. 

StoreForce introduced traffic-informed scheduling and reporting that allowed managers to see how labor deployment impacted sales throughout the day. To measure effectiveness, implementation occurred in two phases, allowing LUSH to compare performance between stores using StoreForce and those that were not. 

The results were measurable. Stores operating with StoreForce outperformed the comparison group with a 5.72 percent lift in sales. 

This improvement demonstrated that aligning staffing to traffic trends, rather than relying on instinct or static models, directly influences revenue outcomes. 

Data Empowered Store-Level Decision Making 

Supporting corporate culture was a non-negotiable priority. LUSH managers are expected to understand their business and make informed decisions tailored to their specific store. 

With access to reporting and performance data inside StoreForce, managers could: 

• Analyze traffic and sales patterns by daypart 
• Understand how labor hours translated into revenue 
• Adjust schedules based on measurable trends 
• Make data-backed decisions without waiting for top-down direction 

As managers engaged more deeply with the data, their understanding of business drivers strengthened. Labor became a controllable input tied to performance rather than a static expense. 

This alignment between culture and data reinforced accountability while maintaining local ownership. 

More Time on the Floor, Less Time in the Back Office 

Delivering an exceptional customer experience requires associates to be present on the sales floor. LUSH wanted to minimize administrative time and ensure that back-office tasks did not pull leaders away from customers. 

StoreForce enabled shop-level task tracking so managers could: 

• Assign weekly responsibilities clearly 
• Distribute tasks across daily schedules 
• Track completion to maintain operational standards 

By organizing tasks within the same system used for scheduling, managers reduced time spent managing separate checklists or spreadsheets. 

The result was stronger focus on customer engagement, consistent service levels throughout the day, and better alignment between operational execution and sales performance. 

In LUSH’s Own Words… 

“StoreForce has been key to keeping our operations and customer experience consistent during our growth as a company. The data shows us how we are using our labor hours and how that impacts sales. The more our managers use the data, the better they understand their business. It has helped us create more effective schedules and deliver the level of experience our customers expect.” – Courtney Rosenberger, Labor Manager North America at LUSH 

Connect with StoreForce Today 

If you want the same sales lift, data visibility, and cultural alignment that LUSH achieved, it is time to see StoreForce in action. Whether you are looking to align staffing to traffic trends, empower store managers with better data, or keep your teams focused on the sales floor, StoreForce gives you the tools to connect labor decisions directly to performance. Join leading retailers using StoreForce to strengthen scheduling precision and elevate customer experience. Book a demo today and see how smarter workforce management can transform your results.