Reitmans Shifted Focus from Reports to Real Coaching

“StoreForce helped us move performance conversations online so we could spend more time in stores focused on coaching, connecting, and developing our teams.” - Lori Budgeon, Director of Sales & Operations, Reitmans Canada Ltd.

Key Takeaways 

• Reitmans used StoreForce to shift field leader time away from reporting and into coaching 

• Virtual store visits kept execution consistent across all locations without needing constant in-person oversight 

• Store audits and self-assessments improved accountability and visibility at the store level 

• Post-mortem reporting turned every event into a repeatable learning opportunity, improving future performance 

Background 

Reitmans Canada Limited has been a leading name in Canadian women’s fashion since 1926, operating banners like Reitmans, Penningtons, and RW&CO. 

As retail shifted toward a more blended in-store and digital experience, store teams took on expanded responsibilities. At the same time, field leaders had to adapt to managing both in-person and remote workflows while maintaining consistent execution across all locations. 

Reitmans partnered with StoreForce to bring structure, visibility, and consistency to this new way of operating. 

Virtual Store Visits Unlocked More Coaching

By using StoreForce’s Store Visit tool, field leaders could review store performance remotely before engaging with teams. This ensured that time in-store was no longer spent reviewing numbers, but focused on coaching and team development. 

The impact was immediate. Conversations became more meaningful, store visits more productive, and field leaders were able to strengthen relationships with their teams while still maintaining high execution standards. 

Audits and Self-Assessments Created Real Accountability Across Every Store 

StoreForce’s Audit tools gave Reitmans a consistent way to track operational compliance across all locations. 

Self-assessments allowed store teams to evaluate their own performance using the same criteria as field leaders. This created alignment, transparency, and a stronger sense of ownership at the store level. 

With action plans tracked and saved in the system, follow-ups became more effective, ensuring that identified opportunities were addressed and not forgotten. 

Post-Mortem Insights Turned Every Event Into a Smarter Next Move 

The Post-Mortem tool gave Reitmans a structured way to evaluate in-store events and promotions. 

Instead of relying on manual processes, teams could now capture both qualitative feedback and performance data in one place. This made it easy to identify what worked and what needed to change. 

These insights were then carried forward into future planning, allowing Reitmans to continuously improve execution and get more value from every event. 

In Reitmans’ Own Words… 

“Now we can have those conversations while looking at the numbers online. Then we can spend our time in stores engaging, connecting, coaching, and doing all of those things that require the human touch. StoreForce has allowed us to stay connected to our stores in a completely new way. We can align on performance before visits, which allows us to spend more time developing our people when we are on the floor. It has helped us create consistency across the business while still adapting to new ways of working.” - Lori Budgeon, Director of Sales & Operations, Reitmans Canada Ltd. 

Connect with StoreForce Today 

If you want the same visibility, time savings, and execution consistency Reitmans achieved, it’s time to see StoreForce in action. Whether you are managing remote teams, struggling with inconsistent execution, or looking to improve how your Field Leaders spend their time, StoreForce gives you the tools to take control of your operations. Join leading retailers using StoreForce to strengthen performance and improve the in-store experience. Book a demo today and see what smarter retail execution can deliver for your business.