See How Savage X Fenty Closed Their Scheduling Gap

“Being able to observe coverage gaps, make changes, and then actually see different results was very powerful for us.” - Maria Lurence, Director of Retail Operations, Savage X Fenty 

Key Takeaways

• Savage X Fenty increased peak coverage from below 70% to nearly 90% by aligning hiring and scheduling to real traffic demand 

• Leadership presence during peak hours improved conversion and in-store execution 

• Peak segment dashboards gave stores real-time visibility into coverage gaps and daily performance 

• Hiring decisions shifted from instinct-based to availability and demand-driven 

• All improvements were achieved without adding total labor hours 

Background 

Savage X Fenty is a global lingerie and lifestyle brand known for inclusive sizing, bold design, and a culture-shifting presence in fashion retail. As the brand continues expanding its physical store footprint, operational precision inside each location has become essential. 

With a lean HQ team supporting a growing fleet, Savage X Fenty needed a way to bring clarity to scheduling, hiring, and in-store execution without adding layers of complexity. That is where StoreForce entered the picture.

From 70% to Nearly 90% Peak Coverage Without Adding Labor 

Before StoreForce, the team had no consistent way to measure peak coverage, the alignment of staffing to the busiest, highest-impact selling hours, or to pinpoint where scheduling gaps were costing sales and weakening the customer experience. Once peak coverage was introduced as a clear, measurable benchmark, it quickly became a top priority across the organization.

There was an initial learning curve in understanding peak coverage analytics, but the impact of intentional hiring and smarter scheduling became clear. By focusing on having the right people in the right places with the right availability, stores began closing meaningful gaps. 

When Savage X Fenty first measured peak coverage, some stores were operating below 70%. With structured training, stronger hiring alignment, and improved schedule planning, the fleet moved significantly closer to the 90% benchmark provided through StoreForce. 

This shift enabled the brand to: 

• Hire based on business demand instead of instinct 
• Align experienced associates to peak traffic blocks 
• Increase consistency across store locations 
• Improve customer experience during the highest-impact hours 

Most importantly, these gains were achieved without increasing total labor hours. The focus was on placing existing hours where they mattered most.

Leadership Presence During Peak Hours Became a Performance Multiplier

As overall coverage improved, deeper analysis revealed another opportunity. Leadership was not consistently scheduled during the most critical traffic windows. 

StoreForce reporting made these trends visible. Stores could clearly see when top performers and managers were missing from key selling hours. Once adjustments were made, the performance shift was immediate and measurable. 

With real-time insight, Savage X Fenty ensured: 

• Leaders were present during high-volume periods 
• Coaching occurred during moments that most impacted conversion 
• Experienced team members supported high-value customer interactions 
• Scheduling decisions aligned with traffic patterns and KPIs 

Improved leadership coverage strengthened conversion rates, elevated engagement, and created more consistent results across the fleet. 

Peak Segment Dashboards Changed How Stores Hire and Execute 

Hiring practices also evolved. Previously, managers often hired based on perceived fit without fully considering availability against peak traffic needs. 

Peak segment dashboards changed that mindset. Store leaders gained daily visibility into where coverage gaps existed and how hiring decisions affected performance. 

With this data, teams could clearly see: 

• Which hours lacked sufficient coverage 
• Whether schedules aligned with target traffic blocks 
• Where performance was falling behind daily goals 
• How staffing decisions directly impacted KPIs 

This visibility transformed execution from reactive to proactive. Managers could course-correct throughout the day instead of waiting for end-of-week reports. Hiring became more intentional, and scheduling aligned tightly with business demand. 

In Savage X Fenty’s Own Words… 

“StoreForce gives us visibility we simply did not have before. It helps us hire smarter and schedule smarter, and it connects our peak coverage directly to results. We can see where we are missing opportunities, adjust leadership presence during critical hours, and hold our teams accountable to real data. Moving closer to 90% peak coverage has changed how we operate, and it has made our stores stronger and more consistent across the board.” - Maria Lurence, Director of Retail Operations, Savage X Fenty

Connect with StoreForce Today 

If you want the same visibility, peak coverage gains, and performance consistency Savage X Fenty achieved, it is time to see StoreForce in action. Whether you are facing missed opportunities during peak hours, uneven leadership coverage, or hiring that does not align with demand, StoreForce gives you the clarity to take control of your labor strategy. Join leading retailers using StoreForce to improve execution and unlock measurable results across every location. Book a demo today and see how smarter scheduling can elevate your stores.